Mobile Stats

First it was social media. Now, as more and more Australians make the switch to smartphones, the new IT and marketing buzzword is mobile commerce. And not without good reason.


With the rise of visitors accessing internet sites on their Android or iPhone devices, it’s not enough for small business owners to have a website. You need to make sure that website looks good, works well and makes life easy for customers browsing and buying on mobiles.

If you’re not convinced yet, here are six statistics that illustrate the booming ‘m-commerce’ growth here in Australia and across the world:

  1. 25% more smartphone users this year.
    In 2011, the global sales of smart-phone’s rose to 472 million worldwide – and with current sales growing by more than 25% this year, the number of devices are expected to reach 630 million by the close of 2012.
  2. Australians buy on phones every 15 seconds.
    Australia is undoubtedly one of the fastest growing mobile markets in the world – online retailing giant eBay reports that an item is purchased on average every 15 seconds in Australia through its mobile app – and that’s just one of many online retailers in the Australian ecommerce space!
  3. Your competitors are preparing for it.
    72 % of online retailers plan for mCommerce to play important role in their 2012 business strategy, and nearly half have plans to optimise their website content for mobile.
  4. There’s a huge opportunity for your business right now.
    It is estimated that 79% of Australian websites currently do not have a mobile-friendly version, and this isn’t just small business, including (at the time this article was written) many of Australia’s big brands such as BHP, Coca-Cola & Fosters.
  5. Customers aren’t just browsing on phones, their buying.
    According to a recent Google survey 26% of Australian smartphone users have purchased something on their mobile – a statistic likely to grow steadily over the next 5 years.
  6. iPhone-friendly is not enough.
    Studies show that the traditional desktop computer is dying out and that by 2016 the number of mobile devices owned by consumers will grow by 500%. Right now, iPhones dominate the Australian market for smartphones, but globally Android holds market share. This means small business owners should ensure they optimise their website for all devices, including tablets.